How can I make a great social media videos for my business?
Your potential customers are online on popular social media platforms, and guess what; they are watching a lot of social media videos. Therefore, if you are looking for a way to reach out to them, the answer may just lie in a great social media video. However, creating just the right video can be a difficult task. After all, you want to create something that resonates enough with viewers that it goes viral. Here are a few things to consider.
Sharing Videos
First of all, you need to recognise that social videos need to be optimised so that they can be shared on different forums. For instance, Twitter and Facebook have different content standards, and therefore you may need to do some editing to get a format that can play on both.
Secondly, if the video is pre-recorded you need to make sure that it can be shared. Emotions and story structure have a lot to do with viewers deciding to share a video. If viewers do not share your video, then your content is not going to reach your target audience. Therefore, you need to find a way to engage people and create emotions authentic enough that they are spurred to share.
Thirdly, remember that it is more important to be shared than it is to be viral! Your aim is not primarily to create a video that gets spread across the masses, but instead to create one that reaches your target audience. You may not reach a billion people, but if you get 700 views and they are all within your target audience, you will have been effective – and your leads or sales will probably reflect it.
Setting Goals
There are many different marketing objectives you can attempt to hit with your social media video. A great starting point is telling the story of your brand. This will help raise brand awareness, and humanises your brand so that people can relate to it. GoPro is a great example of raising brand awareness; the company has been successful at syncing their brand with extreme sports, through some intense video clips.
While most businesses will not have extreme material to work with, video can still help promote a brand. An estate agent can use video tours to help show buyers the heart of the home. A small business can show the stories of their employees, to prove they care about their community. A small blooper reel can show customers you may have a dry business as a coder, but that you still offer a human way of doing things. Simply engaging customers is the first step in getting them to stick around.
