If you are launching a new website or trying to improve the performance of your current site there are a few things you will need to take into consideration to rocket your rankings in 2017.

Many business owners think when they launch a website that it will automatically start bringing in new business, unfortunately, unless you are very lucky this is not the case. A website needs marketing, you need to get your name out there and known by Google, Bing and other search engines.

How do new customers find you? There are many tactics we use to produce results and drive traffic but below we give you some of the most important.

Link Building Strategy

Links building is the incoming links from other external websites that act as recommendations to your own site. Imagine you are on holiday and are looking for the best restaurant in the town. If you ask a number of locals and the majority tell you to go to a certain place you will more than likely go there. Link building works in the same way. If industry experts or reviewers are pointing to your site, Google will look at it as a recommendation and rank you higher. Look to make sure to go for quality rather than quantity.

Aim for industry blogs, media outlets or suppliers. Links from unconnected sites won’t have the same impact and Google can even punish your site if it seems that the backlinks are unnatural, so pick the right partners and take your time.

Increase Your Site Speed


It’s human nature that we want things instantly, there is no patience online either. Make sure your website is quick if your site loads slowly your bounce rate will rocket and this will result in your rankings dropping.

There are a number of ways to improve the speed of your site.
  • Pick a good host, cheap hosting could result in poor performance.
  • Test your site performance on one of many online applications. We recommend GT Metrix, it will give you your score and solutions to the problems that exist.
  • Limit the use of unnecessary plugins. Only use plugins that you can’t live without, these take time to load and the more you have the longer the load speed
  • Compress the image sizes, large image take too long to load

Keep your site updated


Keep your site fresh, you can’t always change your content or products on a regular basis but by adding a blog you can keep your site active. Google likes to see constant actively and by adding articles or case studies will let search engines know your website is current.

Also, keep your plugins updated to avoid your site being vulnerable. Updates fix bugs, add new features, improve performance, and enhance existing features to stay up to date with new industry standards.

Select the right keywords


A big mistake that many business owners make when starting out on Digital marketing is being unrealistic, selecting keywords that are very competitive and they are unlikely to rank for. Longtail keywords are a better way to drive traffic your website and get results. There is less competition and the key phrases are more specific and more likely to bring potential customers. Do your research, look for monthly searches and the competition levels. 10 visitors who want your product/service is better than 100 visitors who are just browsing.

If you would like help with your digital marketing, contact our team to discuss your options in more detail.


Author Rachael

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