Is your digital marketing strategy ready for 2017
2016 like every other year has brought us a lot of new developments in the world of digital marketing. We’ve seen the introduction of Facebook Live, augmented reality with Pokémon Go and the growth of apps such as Snapchat. These have all added direct interaction with the customers and we fully expect that to become even more prevalent in 2017. If you want to be competitive in the market it’s time to start interacting directly with your customers and potential clients.
In this blog we aim to give you a breakdown for what we believe you need to be doing in 2017 do get the best results for your business. This will include some old favorites that are as important as they have always been and some new strategies that will keep you ahead of your competition.
Search Engine Optimisation
There has been a debate for a few years now whether SEO is as relevant as in previous years. You will read differing opinions but we very much believe it is as important if not more important as it’s ever been.
Google and other major search engines rely on well-optimised pages to easily find, crawl and categorise your website. As Google algorithms improve the results are becoming a lot more specific to that particular user. If you have a number of key phrases and long tail keywords on one page optimise the chances of a user finding you are significantly higher.
Every year the requirement for high quality content becomes more and more essential. Creating and sharing content with influencers will give you industry credibility with Google, Bing and other search engines. The better the content the more likely you are to be shared by influential people and the general public, this in turn generates interest in your brand and leads to growth in traffic and if done correctly conversions.
Content can come in many forms, blogs, infographics, videos etc whatever it takes to get your message across in the most interesting way.
In 2017 think strongly about the content you are supplying to the world, does it represent my brand, does it appeal to my target audience, will it lead to engagement.