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Website security

How to increase your website security Large corporations and small websites alike have been attacked and sometimes seriously damaged by professional hackers, and anyone who owns a website cannot help but be concerned about the security of their own website when they hear about such incidents. According to the Google #NoHacks campaign, the number of hacked sites grew by 32% in 2016 compared to 2015. Small businesses often think that professional hackers would not be interested in attacking their websites, but the truth is that attacking small businesses is frequently the way such hackers are able get to the bigger targets in the first place. All a hacker has to do is to upload a code to a website that is frequently used by one of your company’s employees, and tremendous damage can ensue. Happily there are ways to increase your website security, and make sure you are protected from such attacks. Regularly update your software To keep your website secure it is crucial to ensure your software is regularly updated. Hackers scan endless websites looking for methods of entry, so updates should never be delayed; new vulnerabilities are regularly uncovered, and software needs to be patched to make certain it remains secure. This is of particular importance to those who make use of third party software, given that there are regular releases of new updates that you need to keep track of. Plug-ins that are no longer used or updated should be discarded, as they provide easy access for hackers. Have a policy of strong passwords The necessity of a strong password in order to defend your website... read more

What is Digital Marketing

What is digital marketing and why does my business need it? Digital marketing is a term that refers to the promotion of brands or products using one or multiple types of electronic media. It is different from more traditional forms of marketing, in that it makes use of methods and channels that allow organisations to be able to perform analyses of marketing campaigns and work out in real time what is, and what is not working. Digital marketers examine such factors as sales conversions, content, what is viewed, and for how long and how often. Although digital marketing is most closely associated with the internet, often through SEO, PPC, Social Media and email marketing, other channels include the likes of wireless text messaging, mobile apps, electronic billboards, radio channels, mobile instant messaging, podcasts and digital television. The importance of digital marketing The pervasiveness of digital media in the world today is such that consumers can gain access to information anywhere and at any time of their choice. Digital media is a source of news, social interaction, entertainment and information that is constantly expanding. Consumers are now well aware of not just what you say about your brand, but what their friends, family, other consumers and the media, in general, say about it as well – generally speaking, sources they are more likely to trust than you! People prefer brands they feel they can trust, communications that are relevant and personal, companies that they believe understand them, and offers that are specifically tailored to their own preferences and needs. Managing customer relationships over different channels Digital marketing and all of the... read more

Social Media Videos

How can I make a great social media videos for my business? Your potential customers are online on popular social media platforms, and guess what; they are watching a lot of social media videos. Therefore, if you are looking for a way to reach out to them, the answer may just lie in a great social media video. However, creating just the right video can be a difficult task. After all, you want to create something that resonates enough with viewers that it goes viral. Here are a few things to consider. Sharing Videos First of all, you need to recognise that social videos need to be optimised so that they can be shared on different forums. For instance, Twitter and Facebook have different content standards, and therefore you may need to do some editing to get a format that can play on both. Secondly, if the video is pre-recorded you need to make sure that it can be shared. Emotions and story structure have a lot to do with viewers deciding to share a video. If viewers do not share your video, then your content is not going to reach your target audience. Therefore, you need to find a way to engage people and create emotions authentic enough that they are spurred to share. Thirdly, remember that it is more important to be shared than it is to be viral! Your aim is not primarily to create a video that gets spread across the masses, but instead to create one that reaches your target audience. You may not reach a billion people, but if you get 700 views and... read more

Web Design Trends

The latest web design trends Web design evolves on an ongoing basis; just take a look at the GIFs and banners from the nineties, to get confirmation that the web demands you stay up-to-date at all times. Lately, responsive web design has been at the forefront of design concepts, as well as mobile ready web designs. Here are just a few web design trends that you will want to pay attention to when working on your website. One new design trend that is completely opposite to traditional web design is the long scroll. The old thinking was that everything important had to be kept before the ‘fold’, but these days everyone is ready to scroll because of mobile surfing. Therefore, creating a long scroll is a great way to entice browsers to engage with your brand via this storytelling technique. You can still have sections to create a multi-page site, but allow viewers to scroll first before skipping around. Simple, Effective Design Sometimes referred to as the hamburger menu, this website design is stark, naked, and effective. Google first pioneered the idea of keeping a website simple, but it is still working today. Offer a simple statement, and a click to allow users to enter the website with an enticing headline such as ‘reveal the truth’, or something that ties into your brand image. Nine times out of ten, people will not only be intrigued, but they will click. While you’re thinking about keeping things simple, also think about hidden navigation menus. These are becoming more and more popular because they help to clean up the screen and eliminate clutter,... read more

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