Email Marketing
Email Marketing is quite simply, the use of email in outbound communications. It is still one of the most popular mediums for proactive advertising in the UK. The rationale behind Email Marketing is to:
- Send direct promotional emails in an attempt to gain new customers or persuade existing customers to buy again
- Send emails to enhance the customer relationship and encourage loyalty
- Quite simply, Brand Awareness. Highlighting new products or services to existing customers
Our Email Marketing Systems can be individually catered and customised to suit the needs of your business. Designed and branded to reflect your business website you will have complete control over content, imagery, links, and importantly mailing lists.
Recent surveys state that 54% of small businesses rate email marketing as there most successful online medium for advertising their products and services.
We generally use a system called Mailchimp to handle our email campaigns. It is free for light users and allows you to send up to 12000 emails per month before costing you anything. The emails look very professional and are simply to create. Of course, we can assist you with the entire setup process and train you on the best practices to achieve as much engagement from your customers as possible. For more information read our Mailchimp Review.
For further information on how email marketing can benefit your business please get in touch with us.
